SEO & SEM
A group of senior executives saw the positive impact its redesigned website was having in raising the brand's profile and wished to amplify this momentum. The group of executives was familiar with the power of Search Engine Optimization (SEO) and Search Engine Marketing (SEM) and wanted to better leverage SEO and SEM in its new website.
A small budget was allocated for investment in SEO and keywords were selected and changed throughout the course of the campaign. The content strategy was adjusted to focus on SEM and include more keywords in blogs, articles and white papers being published that would capture organic search traffic.
Over the course of the 6-month SEO & SEM campaign, the results generated over 44,000 new visitors to the website, 3.4 Million impressions and increased page views by 68% compared to the year prior.