A large global company saw the value in social media but did not know how to start or implement a social media marketing program for the brand. The goal was to raise the organization's profile in the industry across Twitter and LinkedIn and to activate and inspire internal stakeholders to share their own voices across social media.
The company began with fewer than 200 followers across all social communities and grew to 3,000+ followers through organic growth and acquisition. After the social media strategy was successfully launched, the company averaged an increase of 35% new followers per month.
Once internal stakeholders were activated in the program, year-end reports were generated and shared with leadership teams summarizing their own personal social impact and influence within the community including:
Total organic impressions
Total social reach (across personal and company networks)
Follower Engagement Rates
Traffic driven to website by social media